Drive Worldwide acquires CherryCherry VFX

Drive Worldwide's MD Gavin Hay announces CherryCherry VFX acquisition
Drive Worldwide's MD Gavin Hay announces CherryCherry VFX acquisition

Creative agency Drive Worldwide has announced a new partnership with visual effects company CherryCherry VFX.

CherryCherry, which has bases in London and Istanbul, joins the Drive Worldwide Group, which consists of creative production agency Drive Productions, virtual reality specialists Figure Digital and research and development lab Drive Technologies.

Drive Worldwide said the addition of CherryCherry strengthens the group’s visual offerings for all types of media including feature films, commercials, TV, music and projection mapping.

CherryCherry will continue to work out of its London and Istanbul studios on global projects.

Gavin Hay, managing director of Drive Worldwide, said: "We are proud to welcome CherryCherry VFX to the Drive Worldwide group. Together we will achieve exciting things thanks to their outstanding expertise and reputation for delivering the highest quality visual experiences.

"CherryCherry VFX will add tangible value, helping to reinforce our strong, global VFX offering at an extremely interesting time for multi-dimensional experiential agencies."

Nico Cotta, chief executive of CherryCherry VFX, added: "Our unique vision celebrates fresh, emerging talent which allows us to deliver exceptional work for all types of visual content. Working alongside the Drive Worldwide network will ensure our visual experiences are at the forefront of the advertising and film industries."

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