Dreamy Ikea ad shows 'there's no bed like home'

by Ben Bold

July 14, 2014

A dreaming woman leaps, falls and skydives between beds and mattresses suspended high in the sky, while in the background a rocket pierces the cloudscape, in a stunning ad for Ikea's bedroom furniture.

The woman eventually lands in her own bed in a city, where she awakes. The 90-second spot features a dreamy reading of Shakespeare’s ‘The Tempest’ by Prunella Scales and is part of Ikea’s Wonderful Everyday campaign.

"There's no bed like home," reads the slogan, riffing off 'The Wizard of Oz'.