Dreams "That's what Dreams are made of" by M&C Saatchi

Dreams, the beds retailer, has unveiled its first ad campaign by newly-appointed creative agency M&C Saatchi.

The ad is narrated by actor Caroline Quentin, and uses a cover of Dreams by The Cranberries, performed by Amber Leigh Irish on the soundtrack.

The song is also being released as a single with all of Dreams’ proceeds from the sales going to the Fostering Network charity.

The ad was created by Dan McCormack and Luke Boggins at M&C Saatchi, with Starcom handling media planning and buying. The spot was directed by Phil Hawkins through Re:production.

Credits

Marketing director, Dreams
Agency
Director
Production company
Creative directors
Senior account director
Senior account manager
Graduate account manager
Senior producer
Producer