The 4,000 sq ft store features artwork commissioned by the former bassist from The Specials, Horace Panter, as well as a Gif booth and a customisation area where visitors can personalise their Dr Martens.
A virtual reality (VR) station, powered by Oculus, takes guests on a tour of the brand’s original UK factory. There is a music space, in partnership with online radio platform Mixcloud, which has been set up to host a music programme throughout the year.
The store is located in Camden Market and has been set up in a grade II-listed 19th-century building. The brand is keeping many of the building's original elements in tact, inviting guests to experience a stripped-back, industrial environment that fits with the Dr Martens ethos.
More: Samsung will launch an experience store in Toronto this summer, inviting customers to test out its more immersive store to date. Last month, B&Q celebrated the opening of its first high-street store with a 3D art installation on Holloway Road.
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