Dove's mother-daughter ad explores body image

The campaign was created by Ogilvy and employs the hashtag #FeelBeautifulFor to let women share who in their life inspires them

by Louise Jack
Lucy Attley, Dove UK brand director, said: "Whether she is a mother, aunt, coach, teacher, or sister, every woman has the opportunity to make a difference to a girl’s self-esteem."
Lucy Attley, Dove UK brand director, said: "Whether she is a mother, aunt, coach, teacher, or sister, every woman has the opportunity to make a difference to a girl’s self-esteem."

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