Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Wales star Dan Biggar at the snowy Brecon Beacons
Wales star Dan Biggar at the snowy Brecon Beacons

Dove has launched a dramatically shot film of 6 Nations stars as part of a 'scrum together' campaign highlighting its rugby sponsorship.

England’s Anthony Watson, Connor Murray of Ireland, Welsh star Dan Biggar and Scotland’s scrum-half Greig Laidlaw are shown in dramatic settings in the home countries ranging from the snowy Brecon Beacons to the North Berwick coastline.

The creative, set to a Hollywood-trailer style voiceover, aims to show that with the support of team mates players become stronger. The stance is in line with the Unilever-owned skincare brand’s ‘care makes a man stronger’ messaging.

Nation-specific films are also being released as Unilever renews its sponsorship of the English, Irish, Scottish and Welsh rugby teams.

Brand: Dove Men+Care

Agency: VCCP

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free