Dove wins at inaugural Body Confidence awards

Dove: self esteem ad wins Body Confidence award
Dove: self esteem ad wins Body Confidence award

Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural Campaign for Body Confidence Awards for its 'Growing Up' campaign.

The Campaign for Body Confidence was set up in March last year by Jo Swinson MP and Lynne Featherstone MP, following the success of their Real Women campaign, which calls for the ban on airbrushing in advertising.

Dove's winning £1.6m campaign, created by Ogilvy & Mather, launched in March and promises to invest £250,000 this year in self-esteem education for young girls in the UK.

It tells consumers, "Five out of 10 girls will stop doing everyday activities because they feel bad about how they look. Let's help them feel good instead".

Boot's No7 "Ta dah" range won in the beauty category for declining to use retouching in its advertising.

Changing Faces took the top spot in the campaigner category for its long-running work to change public attitudes towards people with disfigurements.

Caitlin Moran won in the broadcast, print and publishing category, with her book 'How to be a Woman'.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free