Credits
Credits to come
Dove 'upside down' by Ogilvy & Mather London
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Advertiser
Dove -
Agency
Ogilvy & Mather -
Sector
Agencies, FMCG and Cosmetics / toiletries
Ogilvy & Mather London has created a series of print ads for Dove, aiming to highlight and take a stand against the use of digital retouching to create false a representation of reality.
The creative shows how extreme retouching of images can go unnoticed and how it can distort a woman’s perception of beauty.
Campaignliveus