Dove Men+Care captures first moment of fatherhood in YouTube spot

Dove Men+Care: encouraging men to share stories and advice on fatherhood ahead of Father's Day
Dove Men+Care: encouraging men to share stories and advice on fatherhood ahead of Father's Day

The moment when an unknowing father-to-be is shown his partner's positive pregnancy test forms the basis of a video for Dove Men+Care ahead of this Sunday's Father's Day.

Several of the 13 real-life men ask: "You’re pregnant?", their faces cracking with joy as they run in to embrace their partners.

Consumers are encouraged to visit YouTube to view the film and to share their own #RealStrength stories, fatherhood advice or a ‘first fatherhood moment’ via Twitter, Facebook or Instagram.

"Real strength means showing you care even from the first moment," onscreen copy reads. "Dove Men+Care. Share your advice and help new dads grow stronger. #RealStrength. Care makes a man s+ronger."

Client: Jennifer Bremner, director of marketing for Dove Men+Care, Unilever

Brand: Dove Men+Care

Agency: Havas Helia


Check out the latest from our Thinkers

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free