Dove chocolate ad traces the life of a woman with no regrets

Edith Piaf croons through spot from BBDO New York

A woman lives her entire life in a single day, snacking on Dove chocolates during meaningful moments, in a new spot for the Mars brand from BBDO New York. From a childhood morning to flirting at the café to a street protest and then twilight, her journey is set against Edith Piaf’s joyful 1959 ditty "Non, Je Ne Regrette Rien" ("No, I Do Not Regret Anything"). The 60-second spot debuts today and is running on television and digital channels.