Dove chocolate ad traces the life of a woman with no regrets

Edith Piaf croons through spot from BBDO New York

A woman lives her entire life in a single day, snacking on Dove chocolates during meaningful moments, in a new spot for the Mars brand from BBDO New York. From a childhood morning to flirting at the café to a street protest and then twilight, her journey is set against Edith Piaf’s joyful 1959 ditty "Non, Je Ne Regrette Rien" ("No, I Do Not Regret Anything"). The 60-second spot debuts today and is running on television and digital channels.


Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide David Lubars
Chief Creative Officer, BBDO New York Greg Hahn
Executive Creative Director
Creative Director
Creative Director
Director of Integrated Production
Group Executive Producer
President, BBDO New York
Global Account Director
Group Planning Director
Planning Director
Senior Comms Planner
Senior Account Director
Account Director
Account Manager
Talent Manager
Business Manager
The Marketing Arm
Music Licensing
Park Pictures
Director of Photography
Widescope Productions
Union Editorial
Assistant Editor
Sonic Union
Sound Engineer