Doritos opens voting for Super Bowl contest

James Bedford’s 'angler' spot.
James Bedford’s 'angler' spot.

A popular vote will decide which of 10 contenders will win airtime -- plus $1 million

Ten filmmakers will vie in Doritos' annual popular vote to decide which two ads it will air during next month's Super Bowl.

Voting has opened via YouTube and the Doritos website. The public will decide who lands the main $1 million prize, and Doritos marketers will choose who wins the runner-up prize of $50,000.

The main prize includes the chance to work as a contractor for a full year onsite at Universal Pictures in Hollywood.

A UK entry has been shortlisted for the first time in the form of commercials and film director James Bedford’s "angler" spot (below), although it is only the second year the contest has been open to non-US entrants.

The other nine contenders for the 30-second spots are:

"The lemonade stand" by David Horowitz, US

"What could go wrong?" by Alex Pepper, US

"When pigs fly" by Graham Talbot, Canada

"Baby's first word" by Travis Braun, US

"Middle seat" by Scott Zabielski, US

"Doritos manchild" by Armand de Saint-Salvy, Australia

"Selfish sneezers" by Devon Ferguson, Canada

"Mis-spelling bee" by Brian Kleinschmidt, US

"Trouble in the back seat" by Jason Johnson, US

This article first appeared on

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