Doritos Mexico celebrates Día de los Muertos and the LGBTQ community

Slap's animated spot features one family learning about their Uncle Alberto's secret.

Doritos Mexico honored Día de los Muertos (aka Day of the Dead) this year with a poignant spot celebrating the LGBTQ community. 

In the spot, a family places ofrendas (offerings) on an altar for their deceased Uncle Alberto. His spirit appears to visit them, but he’s not alone. The family is surprised to see a mystery man by Uncle Alberto’s side. 

"Who is he?" Alberto's family asks to which he replies, "He’s Mario, my partner." His family lovingly accepts the news. "What a miracle!" Alberto’s sister says. "I thought he would be alone forever."

"It’s never too late to be your true self, #PrideAllYear," the tagline reads.