'Don't You' for State Farm by DDB Chicago
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Advertiser
State Farm -
Agency
DDB Chicago -
Sector
Financial services and Insurance -
Exposure
United States
As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm has created a post-holiday initiative to drive awareness of the continued need to stay involved. This sentiment is conveyed through "Don’t You," a film created by State Farm’s creative agency DDB Chicago. The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media and digital display will drive people to neighborhoodofgood.com where they can discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.