Don't give up on your lousy credit score, says Experian

The Martin Agency tries a reassuring new direction for credit-reporting bureau

A new television campaign for the credit-reporting bureau Experian from The Martin Agency recasts credit as a skill, not a score. Tasks like driving or swimming require practice to improve, and so does good credit. It’s a rebranding of a standard financial metric that hasn’t been tried before in the credit market. The 60-second online anthem (recut in 30- and 15-second versions for broadcast) is a departure from the company’s previous ads, which were alternatively funny when focused on the benefits of good credit, or frank about rebuilding credit after an early setback. The TV spots debuted earlier this week.

Credits

Chief Creative Officer
Executive Creative Director
Associate Creative Director/Art Director
Copywriter
Associate Creative Director/Art Director
Associate Creative Director/Copywriter
Executive Broadcast Producer
Senior Producer
Junior Producer
Director of Production Business Management
Business Affairs Supervisor
Account Director
Senior Project Manager
Planning Director
Strategic Planner
Production Company
MJZ
Director/s
Line Producer
Editorial House
Editor
Producer
Music House

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