Domino's Pizza "The official food of WTF" by VCCP

Domino's social films explore the sensory experience as people dive into the restaurant's newest pizza creation: a cheeseburger pizza.

Each ad has a split screen, with heroes eating a slice of pizza in the bottom half, while in the top half a world of WTF-ness is unleashed. The work was created by Jake Fisk and Daniel Symes and directed by James Papper through Blinkink.