Domino's marketing boss Tony Holdway to join Dreams

Holdway: leaves Domino's at the end of June
Holdway: leaves Domino's at the end of June

Holdway joined pizza chain in 2016 after stint at BHS.

Domino’s UK sales and marketing director, Tony Holdway, will leave the business at the end of June to join furniture retailer Dreams as chief marketing officer.

Holdway replaces former CMO Lisa Bond, who left Dreams at the end of last year.

Confirming the news in an email to staff, Domino's chief executive David Wild wrote: "During his time with Domino’s, Tony led his team through an agency review, resulting in the appointment of VCCP as our creative partner, with Arena/Havas as our continued media partner.

"Also under his leadership, we saw the development of the successful ‘Official food of everything’ campaign and the launch of the record-breaking Cheeseburger and Meatfielder pizzas.

"Digital and offline media planning and efficiency has been both diversified and significantly improved through his work, leading to much better value for money for the national ad fund spend.

"Please join me in thanking Tony and wishing him every success for the future."

Wild said the business was working on succession plans and would make an announcement in due course.

Holdway joined Domino’s in September 2016 after his predecessor, Simon Wallis, was promoted to chief operating officer.

During February-September 2016, Holdway worked at BHS, where he led #SaveBHS, an eye-catching but ultimately unsuccessful campaign to find a way out of administration for the retailer.

Before that, he spent three years at House of Fraser as brand marketing director. Earlier in his career, Holdway held marketing roles at Wickes, Littlewoods, Woolworths, Mothercare and WHSmith.

A spokeman for Dreams said: "Tony brings with him a wealth of retail marketing expertise, and more recently extensive digital marketing knowledge, and we very much look forward to his arrival."

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