Domino's lets customers order pizza via emoji

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Pizza chain lets consumers order with tweets and emoji

Domino's is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service that lets tthem order by tweeting a pizza-slice emoji to the chain's Twitter handle.

Regular Domino’s customers will not even have to type in their pizza choice once they have entered their "easy pizza" preference on their Domino’s Pizza Profile, which is linked to their Twitter account.

For the emoji-averse, Domino's is also allowing customers to tweet the hashtag #EasyOrder to @Dominos.

Patrick Doyle, Domino’s chief executive, told USA Today: "It’s the epitome of convenience. We’ve got this down to a five-second exchange.

Domino’s is embracing technology, launching many innovations including being able to order pizza through an XBox gaming console; allowing people to use their smartwatch to order; while on April 1, it announced plans to introduce a driverless pizza delivery bike in the UK. The latter transpired to be an April Fool’s joke.

This article first appeared on marketingmagazine.co.uk.