Does the advertising industry have a morale problem?

Take Campaign US' first annual survey on morale in adland (and maybe win an iPad Mini)

"We’re selling cosmetics, not curing cancer," snaps Neal Page (a k a Steve Martin) when a rude client causes him to miss his flight home for Thanksgiving in "Planes, Trains and Automobiles."

In "Happyish," Showtime’s recently canceled series about life as an ad exec, the lead character has a meltdown in front of his young new creative directors over the prospect of having to create a Twitter feed for the Keebler Elves. 

In the 1990 movie "Crazy People," Dudley Moore’s character — yes, an ad executive — is so disillusioned with his job he literally ends up in a mental institution (where he proceeds to turn out his best work in years).

Is anyone in the ad business happy? Media portrayals aside, real-life stories of low industry morale are everywhere, from the junior creative forced to sacrifice yet another weekend to a futile pitch, to the account executive losing sleep over yet another marketing shakeup at his biggest client. Let’s not even talk about the hours spent slaving over ads that fall far short of satisfying creative urges.

Morale is more than a touchy-feely issue. Productivity, quality and talent retention all suffer when morale is low, research shows.

Click below to take our first annual survey on morale and the advertising industry. It should take about 2 minutes, and at the end, you can enter to win an iPad Mini (a sure morale booster).

Check back for results in September.


Take Survey Now


* Terms and Conditions Apply

  • Only 1 entry per person is permitted.
  • The prize draw is only open to US residents aged 18 and over excluding employees of Haymarket Media Group and their immediate families
  • The closing date for the prize draw is August 28 2015 at 11.59 pm eastern
  • There will be 1 prize consisting of 1 x iPad Mini 3 only, up to a value of $625 (US)
  • The prize is non-refundable, non-exchangeable and non-transferable. No alternative is available
  • Participation in this prize draw constitutes acceptance of these terms and conditions. If you disagree with these terms and conditions and you wish to opt out of this prize draw, please contact us at your earliest convenience, any time before the end of the prize draw period by emailing We will then withdraw your entry.
  • The winner will be drawn at random. Our decision is final and no correspondence will be entered into regarding the Prize once the winner has been drawn.
  • If after reasonable efforts by us, it is not possible to contact the winner by September 7 2015, we reserve the right to retract the prize from the winner that we have not been able to contact and redraw a new winner. We will not be held responsible for the inability of a winner to take advantage of the prize for any reason.
  • We reserve the right to alter, amend or cancel this promotion at any time.
  • The winner’s details will not be published but shall be available on request by email to
  • Your data will be collected, stored and processed for the purpose of administering the prize draw.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free