Dodge drives home its heritage with latest campaign

The ads by Wieden + Kennedy Portland hail the history of the auto brand and its founders

Wieden + Kennedy Portland revs up the Chrysler imprint for 2016 with two television and one digital ad.

The TV spots "Wolf Pack" and "Pick Up" focus on the defining aspects of the automaker. "Wolf Pack" shows the range of models, while "Pick Up" celebrates the iconic Charger muscle car — and the Dodge brothers John and Horace.

Digital video "Old Man Story" also highlights the Dodge brothers' "get it done" mentality.

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