Dodge "don't touch my dart" by Wieden & Kennedy Portland

Craig Robinson, one of the stars of the U.S. version of The Office, and Jake Johnson, and actor in the comedy show, New Girl, feature in Dodge's campaign for its Dart model car.

Wieden & Kennedy Portland created the series of humorous TV ads, which will only air in the US and has Robinson being overprotective of his new vehicle.

Creative credits

Brand: Dodge
Agency: Wieden & Kennedy Portland
Executive creative directors: Joe Staples and Susan Hoffman
Creative directors: Aaron Allen, Kevin Jones and Michael Tabtabai
Copywriter: Tim Cairns
Art director: James Moslander
Producer: Melanie Fedunok
Account team: Lani Reichenbach, Cheryl Markley and Stephanie Montoya
Media planning: Alex Barwick and Kelsey Bozanich
Production company: Caviar
Director: Jody Hill

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