Dixons Carphone branding slammed by marketing community

When we published our story that Dixons and Carphone Warehouse were uniting to become Dixons Carphone, we thought it might be popular, but we were not quite ready for the response from our Twitter following.

It wasn't long before our followers starting giving their opinions. Some thought it didn't really fit the brand.

Others didn't feel it spoke to this century.

While others pointed out that sticking to legacy has not harmed other businesses.

Some offered some (apparently) much needed advice.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free