Disney fuses content and influencer marketing to take Muppets viral

Be the first to comment

How the Muppets entered the 21st century for new TV show

Everyone is talking about the split between Kermit the Frog and Miss Piggy, but they're also talking about Disney's new show, "The Muppets."

Blurring the lines between content and influencer marketing, Disney commanded Twitter's attention throughout Tuesday with news of the breakup of fictional, though culturally iconic, characters.

Established long ago as a powerhouse marketer, Disney seems to have outdone itself with this latest bit of viral marketing savvy, which ostensibly serves to promote the company's  upcoming Muppets TV series, which airs on ABC Sept. 22. Tweeters swarmed the network with #MissPiggy tweets, that eventually morphed into #Muppets.

While celebrity breakups and other gossip naturally tend to permeate social discourse, the case of Kermit and Piggy is likely unique in that the celebrities here aren't real people. Yet, this piece of news evoked the same emotions as other high-profile gossip events this week, with the added bonus of generating widespread awareness of a new product.

This article first appeared on dmnews.com.