'Discover Your Wings' is the inspiration working parents need

For a parent who juggles work, life and family, time is everything. Earning a living, raising a family and managing other responsibilities is a struggle the University of Phoenix is more than familiar with. It worked with 180LA to create inspiration behind getting a degree and the possibilities it opens. "The production and distribution of the children’s book referenced in the campaign transcends traditional media. Through a child’s eyes, we see just how heroic our students really are," said Joan Blackwood, chief marketing officer at University of Phoenix. "It’s our hope that the story inspires working adults everywhere and helps them imagine all that they’re capable of."

Credits

Campaign Title
Agency
Agency Location
Global President & Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Directors
Head of Production
Senior Producer
Producer
Editorial
Project Managers
Managing Director
Associate Brand Director
Senior Brand Manager
Head of Strategy
Strategy Director
Digital Engagement Strategist
Junior Strategist
Photographer
Production Company
Director
Executive Producer
Producer
Editorial Company
Assistant Editor
Executive Producer
Producer
Audio Record & Mix
Mixer
Music Company
Creative Director
Music Supervisor
Visual Effects and Color
MPC
Executive Producer
Producer
Producer
Colorist
Color Producer