Some of the start-ups attending the event, held in London on 6 August, included new Twitter-sourcing restaurant review app Twizoo; and Birdback, a startup that links online and offline discounts directly to a customer’s credit card, which recently raised £1.4m ($2.4m) in a funding round led by tech-focused VC firm Passion Capital.
Google, Manning Gottlieb OMD, Unruly Media and Havas Media were among those offering advice.
Marketing caught up with Howard Kingston, CEO and co-founder of Future Ad labs, Madeline Parra, Twizzo co-founder and CEO, among others. Here are their tips on branding start-ups and how to target the user directly to get them more engaged.
