Digital Cinema Media Awards extend entry deadline

Channel 4 and OMD's 2017 Grand Prix-winning 'Superhumans' ad
Channel 4 and OMD's 2017 Grand Prix-winning 'Superhumans' ad

The deadline for the 2018 Digital Cinema Media Awards has been extended to Friday July 27.

Entries to the competition, held in partnership with Campaign, will be judged at the start of September and winners announced at a red-carpet ceremony at the Ham Yard Hotel on 18 September.

The contest is free to enter and prizes include a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.

There are six categories and one overall Grand Prix awarded to the most effective and forward-thinking campaign. Channel 4 and OMD UK scooped the top prize last year for "Superhumans" that aimed to promote awareness of the Rio Paralympics and help change public attitudes to disability.

The categories are:
• Best use of cinema (small)
• Best use of cinema (large)
• Best long-copy cinema campaign
• Best newcomer to cinema
• Best use of innovation in cinema
• Best ‘marketing for good’ cinema campaign
• Grand Prix
The 2018 judging panel, chaired by Claire Beale, Campaign’s global editor-in-chief,  includes:
• Alistair MacCallum, UK chief executive, M/SIX
• Billy Faithfull, chief creative officer, WCRS
• Davina Barker, sales director, DCM
• Ed Smith, ‎general manager integrated marketing EU, Amazon
• Frances Ralston-Good, chief executive, Hearts & Science
• Graeme Adams, media director, BT
• Hamid Habib, UK managing director, Starcom 
• Karen Stacey, chief executive, DCM
• Kerry King, director & head of investment, MediaCom North
• Kevin Chesters, chief strategy officer, Ogilvy & Mather UK
• Michael Florence, chief strategy officer, PHD UK
• Nick Baughan, EMEA chief executive, Essence
• Philippa Brown, chief executive, Omnicom Media Group
• Pippa Glucklich, chief executive, Amplifi UK
• Sally Weavers, founder, Craft Media London
• Stephanie Marks, managing director, Havas Media UK
• Steve Gladdis, joint chief strategy officer, MediaCom 
• Tom Firth, managing director, M&C Saatchi London


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