Global Client Engagement Director, MSLGroup
Translating consumer packaged goods brands into the digital age isn’t easy. Generally speaking, it’s more challenging to get people talking about brands like Chapstick, Nexium and Oral-B than it is to get them talking about the latest gadget or hit TV show. For Rema Vasan, it’s a specialty. Whether it’s Oral-B’s #powerofdad campaign or Always’ #likeagirl, Vasan has excelled at keeping the conversation going.
Vasan joined MSLGroup last year in her first pure-play communications role. Former director of digital strategy at Pfizer Consumer HealthCare, Vasan oversees global communications for a portfolio of Procter & Gamble brands, including Pampers, Always, Tampax, Bounty, Charmin, Puffs and Vicks. Her focus is on generating earned content for those brands.
In her two years at Pfizer, Vasan helped transform the healthcare company into a digital first organization, creating a digital strategy framework, best practices and measurement principles across brands including Chapstick, Advil, Centrum and Nexium in more than 35 global markets.
Prior to joining Pfizer in 2014, Vasan was global account director at Publicis New York for brands including Oral-B and Tampax. Vasan led the digital efforts for these brands, spearheading "newsroom" activations for Effie award-winning campaigns, including "The Power of Dad’s Smile" for Oral-B.
A 20-year-plus industry veteran, Vasan has worked at agencies including Arnold, Publicis and Ogilvy on behalf of clients like Uniliever, GlaxoSmithKline Consumer Healthcare and Procter & Gamble. A native of India, she was also a brand manager at a leading Indian health and beauty company CavinKare, where she led the launch of India’s first single-use perfume.
In her spare time, Vasan helps improve the lives of hearing-impaired children via educational subsidies and other support. Vasan’s mother was born hearing impaired and passed away at a young age. Vasan also speaks "4.5" languages—English, Tamil, Hindi, Kannada and French (which she admits is a bit rusty).