Digital 40 Over 40 2017: Pierre Wendling, Executive Director of Digital Operations, TBWA\Media Arts Lab

Pierre Wendling
Pierre Wendling
Executive Director of Digital Operations, TBWA\Media Arts Lab

Pierre Wendling’s resume reads like a highlight reel of some of the top ad moments in recent history. Procter & Gamble’s "Thank You, Mom" campaign? Check. Nike’s 2014 World Cup push? Check. Old Spice’s "Wolfdog"? Coke’s "Polar Bear" Super Bowl campaigns? Yes, Wendling worked on those too.

Of course, merely producing great creative isn’t enough these days. Wendling has also distinguished himself as a digital pioneer. He was part of the team that won a 2008 global pitch for Adidas at 180 Amsterdam, where he helped create one of the first social media-centric agency models. As director of digital production, Wendling also oversaw digital communications for BMW, Omega and Sony. In 2011, Iain Tait hired Wendling as director of interactive production at Wieden + Kennedy in Portland, Oregon, where he worked on Nike, Coke, Old Spice, Dodge and Sony, among other brands. In 2014, TBWA\Media Arts Lab hired him to reshape the digital integration in the Apple-dedicated agency. 

Wendling started his career in Paris where he helped create the award-winning design studio Incandescence. After that, he moved on to 180 Amsterdam and then spent about a year at Ogilvy in 2010 working on the IBM and American Express accounts before joining Wieden. Those who work with Wendling say his understanding of technology is unusually deep for an ad creative. He is also an avid foodie who knows where to find the best grub in various cities around the world. 

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