Digital 40 Over 40 2017: Michael Lemme, Chief Creative Officer and Partner, Duncan Channon

Michael Lemme
Michael Lemme
Chief Creative Officer and Partner, Duncan Channon

Michael Lemme loves this connected world, and his passion is helping brands become more human as they interact with it.

Lemme’s experience is comprehensive, characterized by the creative use of new technologies. Back in the days before YouTube, to launch Macromedia Flash MX, he created the first website to incorporate streaming video. He became the first to use Microsoft Silverlight technology when he designed the Hard Rock Cafe’s interactive memorabilia site, which let fans zoom in on pieces of rock 'n' roll history.

He’s equally experienced in design, brand strategy and advertising, stepping into the CCO role at Duncan Channon in 2012, where he’s led rebranding efforts for Esurance, StubHub, Stride Rite, Blurb and Hard Rock International. The global Hard Rock International rebranding included designing interactive walls, tablets and tabletops for the brand’s cafes.

The 2015 and 2016 "Wake Up" campaign for the California Tobacco Control Program educated the public about the dangers of electronic cigarettes. The integrated program included television, print and the website, which won multiple awards, including a Silver Effie.

For the launch of Sephora’s Formula X nail polish, Lemme and his team created a social network for nail fanatics backed by an influencer campaign. Fans could create profiles, post photos and search in several ways, including by color. The glitzy website became the template for Formula X displays in Sephora retail shops around the world, and it won a CLIO and an OMMA Award.

Lemme’s fascination with physics and ancestry drive his passion for leading his clients into unknown territory. And lately, it’s driving a passion for separating the truth from "fake news."

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