SVP/Group Planning Director for Digital and Social, The Martin Agency
Like others executives who have been in digital for decades, North likes to trace her lineage from the early days, "from Flash to Snapchat." Her seven years at The Martin Agency illustrates that such experience has benefits: She has built its digital and social business from the ground up, and last year she was responsible for trebling Martin’s social business.
North began her career in digital some 21 years ago, when analog was the norm, working on Barbie and Hot Wheels at Wunderman. From there, she moved on to Anderson Lembke (now McCann San Francisco), working on Microsoft and trying to entice consumers to try Hotmail. She also helped launch Windows 2000.
North stuck with the PC crowd, working on the "Invent" campaign for Hewlett-Packard at Goodby Silverstein and Partners in the early 2000s and then running digital media for Intel at Fuel (now Euro RSCG). North was also part of the team that opened T3 New York. North started the agency’s media team and grew it from one employee to 20 during her tenure. At T3, North ran the Dell business and won new business including MTV, JP Morgan Chase Digital Media and Marriott.
North joined The Martin Agency in 2010 to lead digital media. About two years later, at the request of Martin’s Chief Strategy Officer, she made a career change to develop the digital and social strategy team. Her team of 14 is responsible for leading digital and social strategy across all offices and for all Martin clients, including Chevrolet, Geico Discover Card, Sabra, Tic Tac and Land O Lakes.
In addition, North is proving that Gen Xers can conquer Snapchat. If you want to see how, visit her at "leslieno."