"How do you do, fellow kids?"
Diet Coke jumps on the dating app bandwagon with its multi-million pound campaign, "You do you". The spot shows a pair of nans ogling 84-year-old Derek via dating app "Twinge". The swiping nans refer to the scantily-clad love interest as "babes" before making a series of mildly uncomfortable animal noises.
Running across digital, social, cinema and out of home, the ad has been launched alongside eight limited-edition can designs which nod to mainstream culture with phrases such as "can’t even", "okay, next" and the almost unbearable "it’s lit". Diet Coke has also partnered with Snapchat, allowing users to choose a face lens featuring one of the phrases.
The work was created by Florence Poppy Deary and Ruby Norman-Curran, and directed by Sam Hibbard through Somesuch.