Diego Luna directs tribute to American immigration for Jarritos

The Mexican soft drink brand celebrates immigrants of all backgrounds with a touching spot from WALO

The rhetoric of the presidential campaign has inspired a "backlash" of friendly, inspiring stories. Now, the Mexican soft drink brand Jarritos is weighing in with an ode to "the immigrants that make the U.S. great." The 90-second short film by Dallas agency WALO is directed by "Rogue One: A Star Wars Story" star Diego Luna. Though Jarritos is a Mexican brand, the spot features immigrants of all backgrounds, including farm workers, Orthodox Jews and archival footage of Ellis Island arrivals. English and Spanish versions of the film are running on social channels and at a dedicated microsite for the campaign.

Credits

Agency
President
Creative Directors
Senior Art Director
Account & Production Manager
Social Media and PR Manager
Production Company
Director
Director of Photography
Creative Director
Production Supervisor
Editorial
Executive Producer
Post Producer
Finishing/ VFX Artists
Audio Engineer/ Sound Designer
Color Company
Colorist
Producer
Music Company
Composer

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