Diego Luna demolishes 'mad man' Trump's wall for Corona

Leo Burnett Mexico campaign urges beer drinkers to break down barriers at home.

Diego Luna, who will appear in the upcoming Star Wars film "Rogue One," challenges "The Wall" in a new Corona ad airing in Mexico. The spot doesn't mention Trump by name but opens with the actor referencing the presidential candidate's controversial campaign promise. "All of us are angry at the wall that mad man wants to build," he says, climbing onto the ledge of a rooftop restaurant. "But we should also be angry at the walls we have here." The ad is all about breaking barriers, challenging the physical and mental obstacles that get in the way. The spot ends with Luna taking command of a construction worker's wrecking ball to dramatically smash through a wall and the message "Desfronterizate," a made-up word that roughly translates into "Break Your Barriers."


Ricardo Días
Brand Director
Communication Director
Agency Producer
Agency Chief of Production
Producer company
Executive Producer
Art Direction
Costume Design and Wardrobe
Post Production
Sound Design