While other agencies were baking cakes and doing origami (wimps), BBH got its staff to undertake a 24-hour run/cycle/row-a-thon to raise money for the victims of the Japanese earthquake. BBH agencies around the world took part and the London office was not to be outdone. One hundred and ten BBHers took part and even John Hegarty got on the treadmill. Two of the agency's star athletes were David Pandit and Carrie Murray. But the prize for the most suave-looking competitor has to go to Jon Peppiatt. The agency is a bit sweatier and smellier now, but it was all worth it because its staff managed to raise a grand total of £23,000.
Bartle Bogle Hegarty doesn't have the nickname GBH for nothing.