Diageo on the hunt for a digital agency

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Bailey's owner Diageo hunts for digital agency.
Bailey's owner Diageo hunts for digital agency.

The winner will work on e-commerce strategy in Europe after the liquor giant parted ways with BBH

Diageo, the drinks giant that owns the Smirnoff and Bailey's brands, is on the hunt for a digital agency to work across Europe.

The winning shop will work on an e-commerce strategy for Diageo. The company is looking to develop a better user experience on its sites.

The pitches have taken place, and there is no intermediary involved.

Marco Preda, the general manager for digital and ecommerce at Diageo Europe, said: "We are in the process of selecting a digital content agency to support us as we look to streamline and tailor our ecommerce content and channels, improving the user journey."

In May, Campaign revealed that Diageo is looking for a creative shop to work on its Baileys and Gordon's brands after it parted ways with BBH, ending a 15-year relationship.

BBH lost the global creative business for Johnnie Walker – another Diageo brand – to Anomaly after 15 years in December last year. This followed a competitive pitch run by the brand that kicked off in October.

This article first appeared on campaignlive.co.uk.