AgencyGrey New York
SectorFMCG and Cosmetics / toiletries
Grey New York introduces a razor designed to shave other people.
After a stroke, Kristian Rex’s father was left unable to care for himself. Besides washing and dressing his dad, Kristian needs to shave him too, and the elder Rex is very particular about how it’s done. A touching short film from Grey New York profiles the two men and the evolution of their relationship as their roles have switched. It also introduces Gillette’s new Treo razor, specifically designed to make it easier to shave someone else.