AgencySaatchi & Saatchi London
Deutsche Telekom's sci fi-inspired campaign aims to inspire and support young people to pursue their passions in the wake of a global crisis.
A short film opens in 2021, as a TV presenter delivers the news that "today’s youth will suffer the most from recent world events" – alluding to the Covid-19 pandemic, economic recession and general uncertainty of the future. Then, mysterious sci-fi glitches disrupt the world and open up new opportunities for young people. A series of vignettes depicts utopian scenarios such as the Amazon Rainforest regrowing to 90% of its former size, a dodo bird becoming extant once more, AI-designed fashion and an entire city powered by photosynthesis.
The ad shares a message of "digital optimism" and envisions possible career opportunities that could emerge from Generation Z’s interests and passions.
The work was created by Tobias Tercic, Hernan Garcia Dietrich and Nathan Crawford, and directed by Rollo Jackson through Somesuch.