Dettol "The Trigger project" by McCann London

What seems like a landfill site turns out to be a kitchen mess in Dettol's new sustainability campaign.

The cleaning brand is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills and Surface Wipes made from biodegradable plant fibres.

"The Trigger project", by McCann London, introduces Dettol’s commitment to do more for the environment. The work was directed by Caswell Coggins through Dark Energy. 

Credits

Advertising agency
Creative directors
Director of copy
Chief creative officers
Executive creative director
Head of planning
Planning
Business director
Account directors
Producer
Project management
Head of art
Design director
Senior designer
Comms planner
Production agency
Director
Director of photography
Sound design
Post production
Media agency

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