Desperados 'Way of the Desperados' by Wieden+Kennedy Amsterdam

Desperados "Way of the Desperados" by Wieden+Kennedy Amsterdam.
Desperados "Way of the Desperados" by Wieden+Kennedy Amsterdam.

Beer infused with tequila taste keeps it surreal in TV ads

Desperados is an imported beer aged in tequila barrels creating a unique flavor.

To compliment the unique taste, Wieden+Kennedy Amsterdam has created several videos with a surreal take on the brand.

The visual language of the spots combines video hijinks and animated GIF memes. The videos also riff on the bespoke typography of the brand.

A supporting Tumblr blog serves up the seven videos in an animated GIF format.

The multinational campaign debuts in Europe then heads to the US and Brazil later this year.

Campaign credits

Client: Desperados
Agency: Wieden+Kennedy Amsterdam
Executive Director Global Marketing:
Soren Hagh
Global Brand Director: Claudia Calori
Global Business Development Manager: Marie Monique van der Salm
Global Brand Manager: Michael Wallner
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Director: Joseph Burrin & Sean Condon
Art Director: Ignasi Tudela (Print, Digital), Sebastien Partika (TVC)
Copywriter: Ebba Hult (Print), Edouard Olhagaray (TVC)
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Javier Perroud
Director of Interactive Production: Kelsie Van Deman
Interactive Producer: Arnaud Ronquillo
Planner: Martin Weigel
Group Account Director: Jordi Pont
Account Director: Courtney Trull
Account Manager: Luke Purdy
Senior Designer: Malia Killings (Print, Digital)
Typeface: Ignasi Tudela
Designers: Philip Cronerud, Zeynep Orbay (Print, Digital)
Art Buyer: Maud Klarenbeek
Retoucher: Dario Fusnecher
Project Manager: Emma Williamson, Saskia van Zwieten
Business Affairs: Kacey Kelley
Production Company: Division Paris
Director: HELMI
Director of Photography: Nicolas Loir
Executive Producer: Jules De Chateleux
Producer: Christelle Tastet
Editing Company: Home Digital Pictures
Editor: Adriana Legay
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Randall Macdonald, Ed Downham
Music Company: MassiveMusic (Where is my trophy) – Barney Quinton (He Did What) – Walter Mecca/Weirdata (Turn Down the Silence / Ride the Wind / Product Films)
Post Production: Mathematic
Flame: Fred Brandon, Clément Germain
2D: Ruben Sellem, Fred Venet
Telecine: Fred Brandon
CG Supervisor: Yann Aldabe
Artistic Director: Julien Michel
Producer: Guillaume Marien
Interactive Production: RESN
GIF-designer: Cari Vander Yacht, Erik Blad, RESN
Product photography: Qui Yang
Lifestyle photography: Cheryl Dunn

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