Dentsu Creative names Paulo Fogaca U.S. CEO

Paulo Fogaca has been named Dentsu Creative U.S. CEO.
Paulo Fogaca has been named Dentsu Creative U.S. CEO.

He will lead Denstu Creative’s operations stateside under a new leadership structure.

Dentsu Creative has hired Paulo Fogaca as U.S. CEO, the company announced Tuesday. 

He will be responsible for strengthening Dentsu Creative’s U.S. positioning and developing its strategy to grow the network and its clients. 

He is filling a role previously held by Jon Dupuis, who was promoted to global client president in October. He will report to both Dentsu chief creative officer Fred Levron and Dentsu Americas CEO and chief global client officer Jacki Kelley.

Fogaca will spend the early days in his new post meeting with agency teams and brand leaders to “learn more about pressing business imperatives,” according to a press release.

The move comes as Dentsu revamps its leadership structure and consolidates its creative wing. Prior to stepping down from her post in September, Dentsu International global CEO Wendy Clark launched Dentsu Creative with a splashy announcement at the Cannes Lions Festival of Creativity in June. 

The strategy involved consolidating creative shops DentsuMB, 360i and Isobar and more than 9,000 employees globally under the Dentsu Creative banner to “simplify client engagement.”

The plan was part of a broader strategy at Dentsu International to consolidate its more than 160 agencies into six global brands by the end of 2022.

Since Clark’s exit, Dentsu also integrated its International arm under a global single leadership structure led from Japan, shifting from two business units—Dentsu Japan Network and Dentsu International — to a global “One Management Team” structure, effective January 1.

Under this new structure, Fogaca will steward the holding company’s creative operations in the U.S.

“I stand for integration and removing anything that gets in the way of radical collaboration. That’s why I had to be a part of what Dentsu Creative is building,” Fogaca said in a press release. “My joy comes from intentionally bringing together all the pieces — talent, technologies and cultural fluency — to solve complex business problems through creativity.” 

Prior to joining Dentsu Creative, Fogaca took a one-year sabbatical, after serving as global COO and managing partner at GUT. There, he was responsible for leading global operations across its five offices in Miami, Toronto, Mexico, São Paulo and Buenos Aires.

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