Eurostar, the high-speed rail service, has consolidated its global media and digital business into Dentsu Aegis Network, with iProspect leading UK activity.
Dentsu Aegis Network will handle planning and buying, PPC, programmatic and data transformation remit across the US, UK, France and Canada. It strengthens the current relationship with the business as 360i handles SEO services.
The review follows a four-month review, and Dentsu Aegis Network will begin working on the new business in August.
The pitch process was handled by ID Comms and involved agencies from GroupM and Omnicom in earlier stages of the process. The incumbents Arena Media and DigitasLBi also took part in the process.
According to Lionel Benbassat, Eurostar head of marketing and brand, "Over the next three years, Eurostar is going through a significant transformation with the aim to deliver a more personalized experience for future and existing customers.
"With iProspect/360i we have found a partner with the right balance of innovation, commercial rigour and customer orientation to support us in our journey towards being Europe’s most loved travel experience.
"It was a very competitive pitch process and the quality of work demonstrated by competing agencies was of a very high standard.
"I would personally like to thank our incumbent agencies — Arena Media for their commitment and considerable contribution to our business over the last five years, and DigitasLBi for their expertise and support."
Eurostar’s upcoming projects will include autumn campaigns and promoting its new fleet of trains.
This article first appeared on campaignlive.co.uk.