The spot, created by Publicis New York and Le Truc, encourages people to prioritize fitness in the new year.
The new year ushers in a fresh start for people to kick off their New Year’s resolutions and Planet Fitness wants to be part of the process.
In the spot "Feel Fitacular" Black-ish star Jeff Meacham gives a tour of Planet Fitness, which prides itself on being a "judgement free" gym. Along the way, people can spot familiar faces like William Shatner, Dennis Rodman, Jane Krakowski and TikTok’s AngryReactionsGuy.
"It’s all about those endorphins," Rodman says after completing his workout. Meacham replies, "It’s the kind of high that won’t show up on a urinalysis."
This is Planet Fitness’ first work since naming Publicis its agency of record in 2021.