Delta Air Lines 'On the Road' by W+K New York

Delta Air Lines
Delta Air Lines

The airline salutes frequent flyers in a new installment of its "Keep Climbing" campaign

Delta Air Lines has embarked on the latest leg of its "Keep Climbing" campaign, with "On the Road," a TV spot created by Wieden+Kennedy New York. The 60-second directed by Martin de Thurah, with voiceover by Donald Sutherland, portrays the travails of the frequent traveler.

Delta and W+K New York launched the first "Keep Climbing" campaign in September 2010, after the agency won Delta’s business from BBDO.

Campaign credits

Client: Delta Air Lines
Agency: W+K New York
Executive Creative Directors:Susan Hoffman and David Kolbusz
Creative Directors: Sean McLaughlin and John Parker
Copywriter: Eric Helin, Jean Sharkey
Art Director: Mathieu Zarbatany, Devin Sharkey
Head of Content Production: Nick Setounski
Broadcast Producer: Cheryl Warbrook, Helen Park
Brand Strategist: Meranne Behrends, Sam Matthews
Account Team: Liz Taylor, Meghan Mullen, Jasmina Almeda
Business Affairs: Sara Jagielski, Keri Rommel, Sonia Bisono, Rylee Millerd
Production Company: Epoch
Director: Martin de Thurah
Managing Director: Mindy Goldberg
Executive Producer: Melissa Culligan
Head of Production: Megan Murphreee
Producer: Michaela Johnson
Production Supervisor: Terry Gallagher
Editorial Company: Rock Paper Scissors
Editor: Mikkel Nielsen
Executive Producer: Eve Kornblum
Post Producer: Jen Milano
Post Executive Producer:
Editorial Assistant: Misha Kozlov
VFX Company: The Mill
VFX Lead Flame: Nathan Kane
Colorist: Fergus McCall
VFX Flame Artists: Krissy Nordella, Ben Kwok, Jamin Clutcher
Producer: Colin Moneymaker
Sound Studio: Sonic Union
Sound mixer: Steve Rosen, Fernando Ascani
Producer: Melissa Tanzer, Justine Cortale

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free