Dell Technologies brings back Dell Dude 20 years later

The campaign, created by VMLY&R, spotlights the company's evolution.

In 2001, "Dude, you’re getting a Dell" was one of the biggest catch-phrases, thanks to actor Brian Curtis.

Now, Curtis is back to show that not only is he older and wiser, but so is Dell Technologies. The campaign explores how the company evolved beyond home computers into recycling, space exploration and more.

In the spot "Recycling," Curtis watches one of his old Dell ads. "Dude, a lot can happen in 20 years," he says. "Like Dell got really into recycling. They’ll take anything from desktops to batteries." 

He adds, "Because all great things can make a comeback."

Curtis concludes with a twist on his iconic catchphrase. "Dude, you gotta recycle."