Deliveroo's slot machine hands out food samples to London commuters


Delivery start-up Deliveroo has installed a slot machine with a twist at London Waterloo station.

The two-metre high ‘RooMachine’ is a giant slot machine, where winners receive samples of food from Deliveroo’s partners rather than money.

Restaurants include the Hummingbird Bakery, Yo! Sushi, Press, Crosstown and Farmstand, as well as what Deliveroo describes as "jackpot surprises".

The arcade-style machine took almost 400 hours to create.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free