Deezer calls on Drive Productions to launch Bandwagon tour

Little Boots will perform at Deezer silent gig in London
Little Boots will perform at Deezer silent gig in London

Music acts Little Boots, Dog is Dead, The Ramona Flowers and Fridge Magnets will perform at a series of silent gigs this week to celebrate the launch of Deezer's free music streaming service in the UK.

Organised by Drive Productions, the Deezer Bandwagon tour will see the acts perform inside a perspex box, while a 300-strong audience listens through special Deezer 'silent disco' headphones.

Each of the gigs is being performed in a public space, so it can also be viewed - but not heard - by a wider audience.

Mark Foster, Deezer UK and Ireland managing director, said: "The Deezer Bandwagon is a fantastic celebration of our free, ad-supported service.

"The tour is about bringing digital music to a mainstream audience and driving discovery through innovative technology with a fun and engaging live experience."

Fridge Magnets will perform tonight (15 April) in Glasgow’s Enoch Square, followed by The Ramona Flowers in Manchester on 16 April.

Dog is Dead feature in the next stop in the tour, on 17 April in Birmingham, while Little Boots concludes the tour in London on 18 April.

Imogen Hammond, creative director at Drive Productions, said: "The Deezer Bandwagon experience creates an exclusive conduit between the band and its audience, engaging Deezer fans to music in an unparalleled way. Through a combination of lateral thinking, conceptual design and technical expertise we will deliver a unique live music experience which will live on long beyond the event."

Each gig starts at 6pm, and fans can register to win tickets, or turn up on the day before 5.30pm for a limited number of standby places.

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