Deep Focus expands operations to LA, London

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Deep Focus founder Ian Schafer.
Deep Focus founder Ian Schafer.

The Engine creative agency absorbs two sister operations

Deep Focus on Thursday extended its reach when it launched global offices in London and Los Angeles.

Sister agency Jam has been rebranded Deep Focus in London, while a portion of digital and creative talent from sister agency Trailer Park joins Deep Focus in Los Angeles to extend the agency’s creative, pre- and post-production capabilities on a global scale.

Deep Focus was acquired by the three agencies' parent company, Engine, in 2010. It has offices in New York San Francisco, Hong Kong and Shanghai.

Deep Focus Los Angeles will be led by President Mark Cibort, who will also continue to run digital operations for entertainment and content marketing agency Trailer Park.

The move will create "the most comprehensive digital and social media marketing agencies across the UK, US and China." Jam and Deep Focus already share some clients, including Unilever.

Richard Costa-D’sa, Jam’s managing director, becomes the chief executive of Deep Focus London and is part of the global leadership team. He said there will be no redundancies.

Sean Chambers, Jam executive creative director, remains in the same role. Ed Turner, the head of operations, has been promoted to managing partner. Iain Matthews, Jam’s head of planning, becomes the chief strategy officer, while Alice Driscoll, the deputy managing director, takes the role of managing director.

Ian Schafer, the chairman and founder of New York-based Deep Focus, will continue to oversee the US offices with Ken Kraemer, the chief creative officer and head of product.

Debbie Klein, the chief executive of Engine, said: "This is the first step in meeting global brands’ needs around the clock."