Americans spend $7.4 billion less on Father’s Day than they do on Mother’s Day every year. Still, we all have heartstrings that lead back to Dad, and plucking them can produce some pretty great creative. Here are seven of our favorite spots from this year's crop of Father's Day advertising.
Dove Men+Care "Strength Means Showing You Care" by Havas Helia
Dove Men+Care continues the tradition of its Super Bowl spot by celebrating fathers at emotional moments. This ad features men learning they are first-time fathers — all the videos are pulled from candid moments on YouTube.
Miller Lite "Happy Father's Day" by TBWA\Chiat\Day LA
An elderly man walks into a bodega and with goes straight to the beer cooler, where he grabs a six pack of Miller Lite. He walks past the cashier without paying. It's not shoplifting though; the clerk says "Happy Father's Day" to the man as he casually walks out the door.
Angel Soft "Happy Father's Day, Mom" by Deutsch LA
The ad features real people raised by a single mother, which begs the question: Who do they celebrate on Father's Day? Mom, of course. Read more about the creative process behind this emotional ad.
Johnsonville Foods "Bratfest in Bed" by Droga5
Droga5 provides nightmare fuel in this surreal take on Father's Day. The surreal ad may not celebrate dads as much as others, but it is memorable.
Toyota "Loving Eyes"
Reminiscent of this year's Super Bowl spot in the U.S., Toyota Japan's ad shows the perspective of both a father and daughter over the years. There are differences in what each recalls — such as the daughter crying on the way to a traditional Japanese festival or dad not pressing on the brakes early enough. The ad highlights the safety features of Toyota's fleet, ending with the slogan "Love is invisible."
Toyota "Father's Day Redo" by Saatchi LA
The emotional ad focuses first on several people in LA, asking them on their memories of Father's Day — most not remembering what they did even last year. The ad mentions that Americans spend billions less on Father's Day than Mother's Day. The web film then focuses on one of the participants, who takes a journey to Wyoming to visit his dad. Read more on Toyota's new ad.
Pep Boys "Motor Oil Masterpieces" by Mullen Lowe Winston-Salem
The automotive parts retailer asked for photos of your dad's favorite car. Then a few artists using silkscreens, a can of recycled moto oil, and a plan created unique pieces of art based on the photo. One hundred of the one-of-a-kind images were created just in time for Father's Day.