Deaf NFL player Derrick Coleman declares he can hear the crowd in Duracell ad

Deaf NFL player Derrick Coleman went deaf at the age of three. He was bullied at school, football coaches couldn't talk to him, and was told he should quit the sport.

Nobody ever picked him. But he didn't care, or listen, and now he can hear the crowd and the NFL cheering him on.

Brand: Duracell

Agency: Saatchi & Saatchi New York

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free