AdvertiserBrady Campaign to Prevent Gun Violence
SectorGovernment / Non-profit and Public affairs
If guns don't kill people, then blame babies says satirical spot for The Brady Campaign to Prevent Gun Violence
In 1981, John Hinckley, Jr. shot President Ronald Reagan and his press secretary, James Brady. Brady was left confined to a wheelchair, and Hinckley was ruled insane and committed to an institution. For years, gun rights advocates have pointed to the shooting and those like it as proof that unhinged people – not firearms themselves – are to blame for shootings. Now, a new PSA from The Brady Campaign to Prevent Gun Violence takes that reasoning to the absurd extreme. The 60-second spot from McCann NY relies on news headlines that pinpoint the real culprits -- toddlers, who shoot an American every week, making them more dangerous than terrorists.