Deadly toddlers kill Americans in McCann NY PSA

If guns don't kill people, then blame babies says satirical spot for The Brady Campaign to Prevent Gun Violence

In 1981, John Hinckley, Jr. shot President Ronald Reagan and his press secretary, James Brady. Brady was left confined to a wheelchair, and Hinckley was ruled insane and committed to an institution. For years, gun rights advocates have pointed to the shooting and those like it as proof that unhinged people – not firearms themselves – are to blame for shootings. Now, a new PSA from The Brady Campaign to Prevent Gun Violence takes that reasoning to the absurd extreme. The 60-second spot from McCann NY relies on news headlines that pinpoint the real culprits -- toddlers, who shoot an American every week, making them more dangerous than terrorists.

Credits

Co-Chief Creative Officers
Executive Creative Director/ Copywriter
Executive Creative Director/ Art Director
Copywriter
Senior Art Director
Designer
Director of Integrated Production
Senior Producer
Senior Art Producer
Director of Digital Production
Junior Digital Producer
Account Director
Strategist
Post Production
Producer
VFX and Graphics
Graphics / Flame Creative Director
Photographer/ Director
Audio Mix
Transfer
Music
Original Score

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