NEW YORK — DDB Worldwide has hired Wieden+Kennedy São Paulo’s Icaro Doria as its new chief creative officer for the New York office.
Doria fills the role left vacant by Matt Eastwood, who left to join J. Walter Thompson as its global creative chief last June.
In his new role, Doria will report to Chris Brown, the newly installed president and chief executive of DDB New York, who joined in September last year. Doria joins in March.
Doria is relocating to New York from São Paulo, where he founded the local Wieden + Kennedy office and served as its executive creative director. Under his leadership, the agency grew to 160 people in four years, with clients including Coca-Cola and Smirnoff.
Before that, he worked in the U.S. in senior creative roles at agencies, including Goodby, Silverstein & Partners, Young & Rubicam, and Saatchi & Saatchi New York.